Your best partners probably do not match your Ideal Partner Profile. That is not a flaw in your top performers. It is a flaw in the IPP, and most channel teams are scoring partners against criteria that describe their past, not their future contribution.
![How to develop an ideal partner profile [template] (IPP) that actually predicts partner success](https://static.wixstatic.com/media/d20b85_908cd528293546a48008163a107a3698~mv2.png/v1/fill/w_1332,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/d20b85_908cd528293546a48008163a107a3698~mv2.png)
![How to develop an ideal partner profile [template] (IPP) that actually predicts partner success](https://static.wixstatic.com/media/d20b85_908cd528293546a48008163a107a3698~mv2.png/v1/fill/w_1220,h_916,fp_0.50_0.50,q_95,enc_avif,quality_auto/d20b85_908cd528293546a48008163a107a3698~mv2.png)
